Can you explain the role of A/B testing in a CMS?

Can you explain the role of A/B testing in a CMS?

Answer: A/B testing in a Content Management System (CMS) is used to compare two versions of a webpage or content to determine which one performs better in achieving specific goals, such as user engagement, conversions, or click-through rates. By analyzing user behavior and feedback, it helps optimize content and design for improved performance and user experience.

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