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What is schema markup and how can you implement it in WordPress?

What is schema markup and how can you implement it in WordPress?

Answer: Schema markup is a type of structured data that helps search engines understand the content of your website better, improving how your pages are displayed in search results. To implement schema markup in WordPress, you can:

1. Use a Plugin: Install schema markup plugins like Yoast SEO, Schema Pro, or All in One SEO. These plugins allow you to easily add and customize schema markup without coding.
2. Add JSON-LD Code: If comfortable with coding, you can manually add JSON-LD schema markup to your theme’s header or footer using the WordPress Customizer or a code snippet plugin.
3. Use Block Editor: If using the block editor (Gutenberg), certain blocks or plugins allow you to add schema markup directly in the content creation process.

After implementing, validate your schema using Google’s Rich Results Test to ensure it’s error-free.

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