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What are custom variables, and how are they used in Magento?

What are custom variables, and how are they used in Magento?

Answer: Custom variables in Magento are dynamic variables that allow store owners to create and manage their own variables for use in various places throughout their store, such as templates, emails, and CMS pages. They can hold values like text, HTML, or numeric data, which can be reused to avoid redundancy in content management. Store owners use custom variables to enhance personalization, manage promotional content, or store specific settings for easier maintenance. To implement them, users typically define custom variables in the Magento admin panel and then reference them in their template files or through the admin interface wherever needed.

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