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What are PrestaShop’s features for managing promotional campaigns?

What are PrestaShop’s features for managing promotional campaigns?

Answer: PrestaShop offers several features for managing promotional campaigns, including:

1. Discount Codes: Create and manage coupon codes for discounts, free shipping, or specific product deals.
2. Special Pricing: Set advanced promotions for specific products or groups of customers.
3. Sales and Promotions: Organize flash sales, seasonal promotions, and limited-time offers directly from the dashboard.
4. Abandoned Cart Reminders: Automatically send reminders to customers who leave items in their carts without completing the purchase.
5. Loyalty Programs: Implement reward points and loyalty programs to encourage repeat purchases.
6. Email Marketing Integration: Integrated tools for targeted email campaigns to promote sales and special offers.
7. Multilingual and Multi-currency Support: Personalize promotions based on the customer’s location and language preferences.
8. Analytics and Reporting: Track the performance of promotional campaigns through detailed reports and analytics.

These features help merchants effectively reach customers and boost sales through targeted marketing strategies.

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