Answer: To handle content repurposing and updating in a CMS, I follow these steps:
1. Audit Existing Content: Review the content library to identify outdated, underperforming, or high-potential content.
2. Strategize Repurposing: Determine how to repurpose content for different formats (e.g., turning a blog into a video or infographic).
3. Update and Optimize: Refresh the content with new information, keywords, and SEO best practices.
4. Version Control: Use the CMS’s version control features to track changes and maintain content history.
5. Promote Repurposed Content: Share updated content across various channels to maximize reach.
6. Monitor Performance: Analyze engagement metrics to assess the effectiveness of repurposed content and make adjustments as needed.
This approach ensures that content remains relevant and maintains its value over time.